Press Release 01.05.12
Business is booming once again at Mask-arade™ the UK’s favourite personalised and celebrity party masks company. Demand for official Mask-arade party masks ahead of the Diamond Jubilee reflects the swell of national pride, what better way to show you are proud to be British than wearing a face mask of the Queen and the Royal Family. Last year for Kate and William’s wedding, Mask-arade shipped over 250,000 Royal masks. This year, with greater demand for their masks Mask-arade are on course to reach the one million mark as people prepare for the Queen’s Diamond Jubilee.
Four years after creating the business in a home office with a garage workshop and following their two appearances on BBC’s Dragons’ Den you can now buy an official Mask-arade celebrity party mask in outlets all over the UK. These hilarious masks are now available in many leading High Street stores including Cards Galore, Clintons, Funky Pigeon, Harrods, Selfridges, Urban Outfitters, Next, River Island and for the Diamond Jubilee celebrations, Sainsbury’s and Asda. Customer feedback suggests that the masks are a fantastic line which are flying off the shelves as people prepare for the four day bank holiday event.
Director Ray Duffy commented “We feel we have the perfect product for this national occasion. We cannot thank the Royal Family enough! Everyone at Mask-arade is now waiting for Prince Harry to tie the knot, hopefully next year! In fact the young Prince has already managed to increase sales by donning a mask of Prince William as he crossed the finishing line at a recent Sport Relief race in Rio De Janeiro, Brazil. Duffy added “I couldn’t believe my eyes when I saw Prince Harry wearing one of our Prince William masks. Then picture was on the front page of most national newspapers around the world!”
Mask-arade always look to the future and are bringing out even more celebrities to choose from. New licensed characters include:- Strictly Come Dancing, EastEnders, Roland Rat, Most Famous Monkey, Dennis and Gnasher and Only Fools & Horses. The Warwickshire based party company are also adding to their range of sports star masks by adding more athletes, football managers and tennis players to their catalogue.
As the Diamond Jubilee draws ever nearer Mask-arade founder Chris O’Nyan told us “We have been preparing for the massive demand since January this year. We have produced over one million Royal masks to meet demand, we are more than prepared for the anticipated last minute rush”.
The Three “Maskateers” have also launched a new venture called ‘The Dragons Club’ a business / networking organisation for UK entrepreneurs, manufacturers, businesses and investors to join forces and help each other by pooling our recourses and using our collective knowledge to gain advantages in this challenging market. The Belgrade Theatre in Coventry has been booked for the grand launch night on 1st September. The new club already has nearly 1000 followers on social network site Twitter (@DragonsDenClub). Mask-arade’s other Director Dean Walton said “Our new club is a great opportunity for all the entrepreneurs and business leaders in the country to come together, it should be one hell of a networking forum!”
The boys take time out from the Jubilee preparations
